seo consultant
The search engine has become the primary means for looking for
information in the bulk of the developed and developing world. Unlike in
the past where one's physical location mattered, and companies and then
corporations vied to produce bigger and bigger buildings and
advertising to catch the attention of the customer, today in order to
announce your presence your position on the search engine results
is what matters.When we enter anything into a search, whether it be
Google or Yahoo, they uses complex mathematical algorithms coupled with
analysis' of the web to score websites which could be what you require
for your search. As a user you are presented with results rated as to
what the search engine thought you were looking for. What was noticed
very early on is that most users would not normally go beyond the third
or maximum the fifth page of the search results before refining and
searching again. Thus in order to be looked at you had to be higher up
in the search engines ratings. Since it was now a matter of life and
death, people started to optimize their websites to get a better
position in the search engine; enter the search engine optimisers and
the birth of SEO consultancy.SEO is cheatingOn the face of it this seems
to be a valid charge, getting an SEO consultancy almost appears as if
you are trying to game the system to gain an unfair advantage, or maybe
an undeserved advantage. Yes, some companies for whatever reasons do
this; however, in order to understand better the role of an SEO
consultancy let's consider the following example. You are an owner of a
radio cab and despite working in a busy area you don't seem to get the
number of fares your competitors are getting. One day you pick up a fare
and you discover that he is an SEO consultant.Since
the journey is long you discuss your problem. He first asks about your
online presence to which the most likely reply would be that I have
email. Thus his first recommendation would be to set up your own web
page then link that page to all of the major hotels transportation
nodes, pubs and tourist assistance pages for his area; thus, whenever
anybody visits any of these sites and then clicks on his link, it
generates traffic which bots pick up on; thus, his web site would move
up in the search engine rating.This is what a good SEO consultancy does
for your business, they help refine and connect / link your site in such
a way that your site moves up in the search rankings. There is no
cheating involved in this practice; rather, the search engines are now
encouraging this. In fact search engines are now publishing guidelines
for SEO consultancy to help them avoid being labelled cheaters. Thus
optimizing your website can help create more traffic and hence more
business. If you want to understand more,click on the following!