The search engine has become the primary means for looking for information in the bulk of the developed and developing world. Unlike in the past where one's physical location mattered, and companies and then corporations vied to produce bigger and bigger buildings and advertising to catch the attention of the customer, today in order to announce your presence your position on the search engine results is what matters.When we enter anything into a search, whether it be Google or Yahoo, they uses complex mathematical algorithms coupled with analysis' of the web to score websites which could be what you require for your search. As a user you are presented with results rated as to what the search engine thought you were looking for. What was noticed very early on is that most users would not normally go beyond the third or maximum the fifth page of the search results before refining and searching again. Thus in order to be looked at you had to be higher up in the search engines ratings. Since it was now a matter of life and death, people started to optimize their websites to get a better position in the search engine; enter the search engine optimisers and the birth of SEO consultancy.SEO is cheatingOn the face of it this seems to be a valid charge, getting an SEO consultancy almost appears as if you are trying to game the system to gain an unfair advantage, or maybe an undeserved advantage. Yes, some companies for whatever reasons do this; however, in order to understand better the role of an SEO consultancy let's consider the following example. You are an owner of a radio cab and despite working in a busy area you don't seem to get the number of fares your competitors are getting. One day you pick up a fare and you discover that he is an SEO consultant.Since the journey is long you discuss your problem. He first asks about your online presence to which the most likely reply would be that I have email. Thus his first recommendation would be to set up your own web page then link that page to all of the major hotels transportation nodes, pubs and tourist assistance pages for his area; thus, whenever anybody visits any of these sites and then clicks on his link, it generates traffic which bots pick up on; thus, his web site would move up in the search engine rating.This is what a good SEO consultancy does for your business, they help refine and connect / link your site in such a way that your site moves up in the search rankings. There is no cheating involved in this practice; rather, the search engines are now encouraging this. In fact search engines are now publishing guidelines for SEO consultancy to help them avoid being labelled cheaters. Thus optimizing your website can help create more traffic and hence more business.  If you want to understand more,click on the following!